Anyone in the organization is allowed to register for the MOOC, and, after the launch of the MOOC, people are organized into smaller Communities of Inquiry (CoI) where discussions are facilitated on more in-depth topics to address business challenges. The Communities of Inquiry are then rejoined with all participants of the MOOC prior to the end of the educational experience. The MOOC is gamified to increase the adoption of an enterprise social network (ESN) by providing a fun learning opportunity and friendly competition.The total size of the pilot MOOC would not exceed 150 participants; after a successful roll-out, modifications should be made to the MOOC and gamification activities prior to rolling it out on a larger scale.
Who is this for?
Organizations interested in increasing collaboration efforts and strengthening both inter-team and cross-functional communications by implementing an ESN can benefit from gamifying a MOOC that incorporates a CoI hybrid. For example, an organization might seek to engage employees in the development a product or solution, and by knowing how to maximize using an ESN, employees can collaborate more effectively to create the product or solution.
How might it work?
- Throughout the six-phase MOOC (see graphic), individual and team points can be earned through multiple activities. Examples of activities include:
- participating in MOOC discussions and assignments
- demonstrating ESN usage
- sharing ESN success stories
- Participant leaderboards can recognize top contributors who will be rewarded for continued constructive participation. Small wins can be celebrated with recognition and prizes. A large prize might be awarded to the team with the highest number of participation points.
- Designing how to us ESN software platform features fit the intent of the MOOC design.
- Engaging participants enough so that they continue the educational experience when divided into smaller communities of inquiry. Further, ensuring that everyone remains engaged through the life of the MOOC will be a challenge. The team will need to closely monitor and create strategies to counter potential dropouts.
- Creating a high quality educational experience for each community of inquiry.
- Pulling the group together after the breakout sessions so that the common goal can be achieved.
- Getting enough people to participate in the friendly competition.
How might conduct an experiment to test out this innovation?
- Use a limited set of ESN features to do a smaller scale pilot of a MOOC and CoI hybrid (i.e., virtual meeting features and discussion threads)
Innovation developed by:
MSLOC 430 Winter 2016